One of the best things about venturing to IKEA is discovering a product you have not seen before. At first, it may take some time to figure out what this item is used for. Is it a storage container? A kitchen accessory? A curtain rod? Eventually the answer becomes apparent and is then followed by another question, do I need this? Absolutely.
from Apartment Therapy | Saving the world, one room at a time http://www.apartmenttherapy.com/ikeas-head-of-research-gets-real-feedback-on-this-popular-product-233098
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